Alternate Gothic Font Family
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Typeface info
Designed by Morris Fuller Benton, Mark Van Bronkhorst, Alan Dague-Greene, David Sudweeks, Igino Marini, and Ben Kiel.
1903 and 2015.
The American Type Founders collection was developed by Mark van Bronkhorst.
Alternate Gothic is a significant digital expansion of Morris Fuller Benton’s classic 1903 sans serif font family. Instantly familiar and perfect for headlines.
ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 design. Originally available in one bold weight, the typeface came in three widths for flexibility in copy-fitting layouts.
ATF Alternate Gothic has impact at any size. Its letterforms are instantly familiar: Benton’s original metal type family was used throughout the 20th century in newspapers, magazines, and advertising, providing “strong and effective display” in a compact space. Monotype issued its own version for machine typesetting, and Alternate Gothic likely served as inspiration for Linotype’s Trade Gothic® Bold and Bold Condensed. ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider range of weights and widths to address the needs of today’s designers and technologies.
The space-saving clarity of ATF Alternate Gothic brings readability to the world of advertising typefaces. With its finely graded range of ten weights, with four widths of each weight (40 fonts total), this extensive family can be used to pack a lot into a narrow space, and the range makes it easy to create variations of an advertisement or announcement for different formats and media.
The tall x-height and narrow proportions, combined with a relatively low waist and springy, tension-filled forms, make ATF Alternate Gothic strong and effective in display. All ten weights have been carefully spaced for readability. Caps and lowercase work well together, while attention-grabbing all-caps settings are clear and never crowded, no matter how narrow.
Specimens
- Alternate Gothic Specimen A complete showing of all the fonts with usage examples. 48 pages. 761 KB PDF.
Buy Alternate Gothic
Select licenses
Like any software, fonts are licensed for specific uses. All of our licenses allow commercial use — the right one simply depends on how you plan to use the fonts.
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Host fonts on your website and display live text using HTML and @font-face CSS. Pricing is based on your monthly pageviews.
Web License TermsFor how many page views?
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Embed fonts directly in a mobile app. Licensing is based on the number of app titles and covers distribution across platforms like iOS and Android, for apps with up to 25,000 monthly active users.
App License TermsFor how many apps?
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Install fonts on your computer to create static assets like logos, social media images, presentations, and print materials. Each person who installs the font needs a license. Embedding in apps, automated systems, or hosting on a website requires a different license.
Desktop License TermsFor how many users?
Packages Buy multiple styles and save
Individual styles
Select individual styles starting at $39.99 per style
Alternate Gothic Thin
$39.99Alternate Gothic Light
$39.99Alternate Gothic Semi Light
$39.99Alternate Gothic Book
$39.99Alternate Gothic Regular
$39.99Alternate Gothic Medium
$39.99Alternate Gothic Demi
$39.99Alternate Gothic Bold
$39.99Alternate Gothic Heavy
$39.99Alternate Gothic Black
$39.99Alternate Gothic Compressed Thin
$39.99Alternate Gothic Compressed Light
$39.99Alternate Gothic Compressed Semi Light
$39.99Alternate Gothic Compressed Book
$39.99Alternate Gothic Compressed Regular
$39.99Alternate Gothic Compressed Medium
$39.99Alternate Gothic Compressed Demi
$39.99Alternate Gothic Compressed Bold
$39.99Alternate Gothic Compressed Heavy
$39.99Alternate Gothic Compressed Black
$39.99Alternate Gothic Extra Condensed Thin
$39.99Alternate Gothic Extra Condensed Light
$39.99Alternate Gothic Extra Condensed Semi Light
$39.99Alternate Gothic Extra Condensed Book
$39.99Alternate Gothic Extra Condensed Regular
$39.99Alternate Gothic Extra Condensed Medium
$39.99Alternate Gothic Extra Condensed Demi
$39.99Alternate Gothic Extra Condensed Bold
$39.99Alternate Gothic Extra Condensed Heavy
$39.99Alternate Gothic Extra Condensed Black
$39.99Alternate Gothic Condensed Thin
$39.99Alternate Gothic Condensed Light
$39.99Alternate Gothic Condensed Semi Light
$39.99Alternate Gothic Condensed Book
$39.99Alternate Gothic Condensed Regular
$39.99Alternate Gothic Condensed Medium
$39.99Alternate Gothic Condensed Demi
$39.99Alternate Gothic Condensed Bold
$39.99Alternate Gothic Condensed Heavy
$39.99Alternate Gothic Condensed Black
$39.99